Research

Journal Publications

‪Netizens' behavior towards a blockchain-based esports framework: a TPB and machine learning integrated approach‬‪J Yadav, M Misra, NP Rana, K Singh, S Goundar‬, ‪International Journal of Sports Marketing and Sponsorship, 2021‬ - ‪Cited by 1‬

‪Exploring the synergy between nano-influencers and sports community: behavior mapping through machine learning‬‪J Yadav, M Misra, NP Rana, K Singh‬, ‪Information Technology & People, 2021‬ - ‪Cited by 3‬

‪Sensitizing Netizen’s behavior through influencer intervention enabled by crowdsourcing–a case of reddit‬‪J Yadav, M Misra, K Singh‬, ‪Behaviour & Information Technology, 2021‬ - ‪Cited by 9‬

‪Corporate social responsibility and financial inclusion: Evaluating the moderating effect of income‬‪K Singh, M Misra, J Yadav‬, ‪Managerial and Decision Economics, 2021‬ - ‪Cited by 5‬

‪Connected Homes: Inclusion of IoT in Indian Households‬‪S Gupta, M Misra, J Yadav‬, ‪Available at SSRN 3874398, 2021‬ - ‪Cited by 2‬

‪Online Shopping Behavior during COVID-19 Pandemic: An Indian Perspective‬‪A Ranjan, M Misra, J Yadav‬, ‪Available at SSRN 3874348, 2021‬ - ‪Cited by 3‬

‪An overview of food supply chain virtualisation and granular traceability using blockchain technology‬‪J Yadav, M Misra, S Goundar‬, ‪International Journal of Blockchains and Cryptocurrencies, 2020‬ - ‪Cited by 11‬

Books/Book Chapter Publications

‪Blockchain's Potential to Rescue Sports: A Social Media Perspective‬‪J Yadav, M Misra, NP Rana, K Singh, S Goundar‬, ‪Distributed Computing to Blockchain: Architecture, Technology, and Applications, 2022‬

‪Unmasking Counterfeit Readymade Garments in India Using Blockchain Technology.‬‪J Yadav, M Misra, K Singh, G Sam‬, ‪The Convergence of Al with Blockchain - Challenges & Opportunities, 2022‬

‪Indian Corporate Governance with Relation to Sarbanes Oxley (SOX) Act: Proposing Business Intelligence (BI) and Blockchain as an Integrated Key Strategy‬‪K Singh, M Misra, J Yadav‬, ‪The Convergence of Al with Blockchain - Challenges & Opportunities, 2022‬

‪Autonomous Agriculture Marketing Information System Through Blockchain: A Case Study of e-NAM Adoption in India‬‪J Yadav, M Misra, S Goundar‬, ‪Blockchain Technologies, Applications And Cryptocurrencies: Current Practice …, 2020‬ - ‪Cited by 7‬

Conference Publications

‪Assessment of Document Clustering and Topic Modelling of Blockchain Adoption by the E-sports Community‬‪J Yadav, M Misra, K Singh‬, ‪Computational Intelligence in Analytics and Information Systems, 2022‬

‪Do You Feel Me? Exploring Reception of Advertising Emotions by Consumers‬‪J Yadav, M Misra, S Kumar‬, ‪12th International Conference on Computing Communication and Networking …, 2021‬ - ‪Cited by 1‬

‪Artificial Intelligence and Machine Learning as a Tool for Combating COVID-19: A Case Study on Health-Tech Start-ups‬‪K Singh, M Misra, J Yadav‬, ‪12th International Conference on Computing Communication and Networking …, 2021‬

‪Modeling corporate social responsibility (CSR) enablers for sustainable agriculture by integrating expert mining and ISM-MICMAC‬‪K Singh, M Misra, J Yadav‬, ‪2021 IEEE Technology & Engineering Management Conference-Europe (TEMSCON-EUR), 2021‬

‪Exploring The Antecedents of Fan Engagement through Digital Initiatives on the Sports League’s Brand Equity Co-Creation‬‪J Yadav, M Misra‬, ‪Management Doctoral Colloquium, Indian Institute of Technology Kharagpur, 2020‬

‪Blockchain Inclusion to Agriculture Market Information System: A Case Study Of E-Nam Adoption in Uttar Pradesh‬‪J Yadav, M Misra, M Kumar‬, ‪7th PAN IIM World Management Conference, Indian Institute of Management, Rohtak, 2019‬

‪Introducing Customer Satisfaction in Assessing Effectiveness of Organizational Learning: Considering the Moderating Effect of CRM Practices‬‪M Kumar, M Misra, J Yadav‬, ‪7th PAN IIM World Management Conference, Indian Institute of Management, Rohtak, 2019‬

‪The determinants and implications of cash holding levels for Indian agrarian firms‬‪K Singh, M Kumar, M Misra, A Yadav, J Yadav‬, ‪1st PAN IIT International Management Conference, 2018, IIT Roorkee, 2018‬

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